Business as usual; and in Dubai, this has come to mean big business, ambitious business and above all, entrepreneurial business. Entrepreneurial activity is erupting across the Middle East, North Africa and South Asia (MENASA), promising to revolutionize economies and reinvigorate communities. According to the MENA private equity association, venture capital deals tripled in the past 2 years; a strong indication of the growth of entrepreneurship in the region. The rapid and exponential growth has ushered in a new era of business, something which analysts have attributed to the global financial crisis, alongside an improvement of infrastructure and services for start-ups and entrepreneurs.